THE STRATEGIC ENEMY
How to Build and Position a Brand Worth Fighting For
By Laura Ries
The Battlefield of Branding. In the marketplace, you cannot win without knowing who you are fighting. World-renowned branding strategist Laura Ries delivers a powerful manifesto on why defining a strategic enemy is the most critical step in building a dominant, lasting brand.
Why The Digital Edition is Your Best Ally
⚔️
Instant Deployment: Download your strategy manual immediately. No waiting to define your market position.
🛡️
Portable Advantage: Carry Laura Ries' insights into every meeting. Have the definitive answer to "Who is our competition?" right on your tablet.
🎯
Searchable Tactics: Quickly reference specific case studies and positioning rules. Find the exact strategy you need to outmaneuver the competition.
Key Strategies Inside
- ➤ Why every strong brand needs an enemy
- ➤ How to define and attack the market leader
- ➤ The difference between a competitor and an enemy
- ➤ Visual hammering and verbal nails for positioning
- ➤ Case studies of brands that won the war
Essential Reading For
CEOs
Marketing Execs
Brand Managers
Entrepreneurs
Strategists
"Define your enemy. Focus your message. Win the war."
Post a Comment