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The Art and Science of Digital Marketing and Advertising
By Alex Schultz
Master the Algorithms and Mindset of Growth. Learn from the visionary who helped scale Meta and countless startups. Alex Schultz demystifies the complex world of digital marketing, offering a rigorous, data-driven blueprint for acquiring customers and building a brand that lasts in the digital age.
Why This Digital Edition is Essential
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Immediate Access: Get the strategies you need to boost your campaigns instantly. No shipping delays—start optimizing your funnel today.
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Data-Driven Portability: Keep this comprehensive guide on your tablet or desktop. Reference key metrics while managing ad accounts.
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Searchable Insights: Instantly locate specific topics like SEO, retention loops, or viral coefficients. Find the exact tactic you need in seconds.
What You Will Learn
- ➤ The critical importance of retention over acquisition
- ➤ How to build a growth team from scratch
- ➤ Mastering SEO, PPC, and social media advertising
- ➤ The "North Star Metric" for your business
- ➤ Proven frameworks used by top tech companies
A Must-Read For
Marketing Pros
Startup Founders
Growth Hackers
Brand Managers
"Stop guessing and start growing with science-backed strategies."
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